First impressions comments help target market less than photo perfect

Does the photo you see first say "wow" in your mind.  If not then what would you want to change to make it say "wow".  Maybe a catch phase like "don't judge a book by its cover" is would get you to see more.  If the product your selling isn't picture perfect then maybe you want to sell it as a "fixer upper" or "help make me shine with a little elbow grease"  to attract the right group of buyers.